Local SEO for Law Firms

We start with a comprehensive SEO audit and competitor analysis to evaluate your current visibility and uncover opportunities your competition is overlooking.

By analyzing the strategies of top-ranking firms in your area, we develop a tailored plan that positions your practice ahead.

Our approach includes:

• Google Business Profile Optimization: Ensuring your profile is complete, accurate, and optimized for local search.

• Keyword Research and Content Strategy: Identifying high-intent local keywords and creating targeted content that attracts your ideal clients.

• On-Page SEO Enhancements: Optimizing meta tags, headers, and internal linking to improve search visibility.

• Local Link Building: Acquiring high-quality, locally relevant backlinks to boost your site’s authority.

• Citations and Directory Listings: Maintaining consistent and accurate business information across the web.

• Review Management: Encouraging positive client reviews and managing your online reputation.

• Technical SEO: Improving site speed, mobile responsiveness, and structured data to enhance user experience.

• Performance Tracking and Reporting: Providing regular, transparent updates to track progress and demonstrate ROI.

You’ll receive regular reports to track progress and see how your firm is consistently outpacing the competition.

We don’t just improve your rankings—we build a sustainable lead generation engine that keeps your practice visible and thriving.

Book a consultation to get started today!

Our law firm SEO packages start at $2,500 per month, tailored to your firm’s specific needs and local competition.

Schedule a consultation to receive a customized proposal based on your goals.

Just one new case from improved local visibility can often cover your entire year’s SEO investment — and then some.

High-value cases make local SEO a consistent, high-returning, long-term strategy for law firms.

Most clients start seeing improvements within the first 90 days.

The timeline may vary based on your website’s current SEO health, competition level, and how aggressively we implement optimizations.

It’s important to remember we’re building a sustainable lead generation engine designed to deliver long-term results and propel the ongoing growth of your business.

No, we don’t require long-term contracts. We work in monthly sprints to deliver consistent results, and if you’re not satisfied, you can discontinue at any time.

However, we do ask for a 90-day ramp-up period to allow our strategy to gain traction and establish a solid foundation. This initial period helps us implement critical optimizations and start generating measurable results. After that, you’re free to continue month-to-month with no long-term commitment.

You’ve probably seen the sponsored results at the top of Google search results pages that say “Google’s Screened.”

Local Service Ads (LSAs) help law firms appear at the very top of Google search results and only charge for actual leads—calls or messages from potential clients. To qualify, your firm must pass Google’d verification process, which signals credibility and builds trust. (As your marketing partner, we would handle this for you.)

Benefits of LSAs for Law Firms:

• Instant Top Placement: Appear at the very top of Google for high-value legal searches.

• Pay for Leads, Not Clicks: Only get charged when a potential client calls or messages.

• Dispute Unqualified Leads: Get credit for spam, wrong numbers, or unqualified inquiries.

• Precision Targeting: Choose specific practice areas and zip codes that matter to your firm.

• High-Intent Client Reach: Connect with clients who are actively searching for legal assistance.

• Transparent Reporting: See exactly how many leads you’re generating and what they cost.

How can Jade Street & Company help manage my LSAs?

We offer a complete, done-for-you LSA management service, so you don’t have to worry about setup or maintenance. Our team will:

• Set up and optimize your LSA account

• Manage your budget and bidding strategy

• Monitor and dispute unqualified leads

• Track and report performance metrics

• Handle Google Screened verification

LSA Management Pricing:

• Standalone LSA Management: Starts at $1,000 per month, however we manage LSAs for free for our SEO clients.

• Included with SEO Packages: Free of charge for clients utilizing our SEO services.

• You have full control: You tell us how many leads you want per month, and we will tell you how much it will cost.

Think of it like representing yourself in court—possible, but risky and time-consuming. DIY SEO can mean missed opportunities and costly mistakes that hurt your rankings.

At Jade Street & Co., we know how to get you seen, ranked, and chosen—without the guesswork. Let us box out your competitors while you focus on winning cases. Investing in professional SEO means faster, more reliable results—without the extra workload.

At Jade Street & Co., we’re not just a vendor—we’re your strategic partner. We understand the challenges of running a service-based business because, well, we are one.

With over 12 years of navigating algorithm updates and platform changes, we know what works—and what doesn’t.

While some are still making mistakes we’ve already learned from, and others are stuck in outdated strategies, we bring the perfect blend of experience and innovation into our partnership.

We’re not just marketers—we’re business people who help you navigate the digital noise, make smart marketing investments, and grow your business with confidence.