Local SEO for Real Estate Agents

Be the first name clients think of—and the first they see online—when they're ready to buy or sell.

More than 90% of homebuyers begin their search online.

If your real estate business isn’t showing up in local search results, you’re missing out on motivated clients in your neighborhood ready to take action.

Make sure homebuyers and sellers find you first.

Why Local SEO Is (especially) Important for Real Estate Agents

Your Google Business Profile is your most valuable lead generation asset:

  • Prime Click Share:
    44% of users click on the top map listings The capturing a significant share of local clicks

  • Direct Calls:
    38% of homebuyers contact realtors directly from search results

  • High Search Intent:
    78% of homebuyers who perform a local search visit a property or contact a realtor within 24 hours

At Jade Street & Co., we make sure your real estate business is in front of prospects actively searching for homes or realtors right now.

Schedule a free marketing consultation to start positioning yourself as the go-to realtor in your area.

Let’s close more deals together.

We know that just one additional transaction can cover your entire year's investment in local SEO—and then some.

We help you attract motivated buyers and sellers right when they’re ready to make a move—protecting your market share from competing agents and maximizing your ROI.

Let us handle your digital marketing while you focus on building relationships and closing deals.

Schedule a free consultation today to get more visibility in your area.

FAQs

  • We start with a comprehensive SEO audit and competitor analysis to evaluate your current visibility and uncover opportunities your competition is overlooking.

    By analyzing the strategies of top-ranking firms in your area, we develop a tailored plan that positions your practice ahead.

    Our approach includes:

    • Google Business Profile Optimization: Ensuring your profile is complete, accurate, and optimized for local search.

    • Keyword Research and Content Strategy: Identifying high-intent local keywords and creating targeted content that attracts your ideal clients.

    • On-Page SEO Enhancements: Optimizing meta tags, headers, and internal linking to improve search visibility.

    • Local Link Building: Acquiring high-quality, locally relevant backlinks to boost your site’s authority.

    • Citations and Directory Listings: Maintaining consistent and accurate business information across the web.

    • Review Management: Encouraging positive client reviews and managing your online reputation.

    • Technical SEO: Improving site speed, mobile responsiveness, and structured data to enhance user experience.

    • Performance Tracking and Reporting: Providing regular, transparent updates to track progress and demonstrate ROI.

    You’ll receive regular reports to track progress and see how your firm is consistently outpacing the competition.

    We don’t just improve your rankings—we build a sustainable lead generation engine that keeps your practice visible and thriving.

    Book a consultation to get started today!

  • Our real estate SEO services start at $1,500 per month, tailored to your agency’s specific needs and local competition.

    Schedule a free marketing consultation to receive a customized proposal based on your goals and budget.

  • Just one new case from improved local visibility can often cover your entire year’s SEO investment — and then some.

    High-value cases make local SEO a consistent, high-returning, long-term strategy for law firms.

  • Most clients start seeing improvements within the first 90 days.

    The timeline may vary based on your website’s current SEO health, competition level, and how aggressively we implement optimizations.

    It’s important to remember we’re building a sustainable lead generation engine designed to deliver long-term results and propel the ongoing growth of your business.

  • No, we don’t require long-term contracts. We work in monthly sprints to deliver consistent results, and if you’re not satisfied, you can discontinue at any time.

    However, we do ask for a 90-day ramp-up period to allow our strategy to gain traction and establish a solid foundation. This initial period helps us implement critical optimizations and start generating measurable results. After that, you’re free to continue month-to-month with no long-term commitment.

  • You’ve probably seen those "Google Screened" badges at the top of search results—these are Local Service Ads (LSAs). For realtors, LSAs help you appear at the very top of Google when people search for agents in your area, and you only pay for actual leads—calls or messages from potential clients.

    To qualify, you must complete Google’s verification process, which builds credibility and trust. (Don’t worry—we handle this for you.)

    Flexible Pricing:

    • Standalone LSA Management: Starts at $1,000 per month.

    • Included with SEO Packages: Free for our SEO clients.

    • You’re in Control: Tell us how many leads you want, and we’ll estimate the cost.

  • Sure, you could handle your own local SEO—just like some homebuyers and sellers choose to manage transactions themselves.

    But as you know, there’s a big difference between DIY efforts and professional expertise.

    High-impact SEO results require a deep understanding of algorithms, keyword strategies, and technical optimization. DIY SEO can quickly become time-consuming and prone to costly mistakes that hurt your visibility and rankings.

    At Jade Street & Co., we bring the same level of expertise to your digital presence that you bring to helping clients buy and sell homes. We handle the heavy lifting so you can focus on building relationships, closing deals, and being the go-to realtor in your market.

    Let’s work together to put your business front and center—right when clients are ready to take action.

  • At Jade Street & Co., we’re not just a vendor—we’re your strategic partner. We understand the challenges of running a service-based business because, well, we are one.

    With over 12 years of navigating algorithm updates and platform changes, we know what works—and what doesn’t.

    While some are still making mistakes we’ve already learned from, and others are stuck in outdated strategies, we bring the perfect blend of experience and innovation into our partnership.

    We’re not just marketers—we’re business people who help you navigate the digital noise, make smart marketing investments, and grow your business with confidence.

Local SEO for Real Estate Agents: How to Dominate the Google Maps Pack

Stop Wasting Time on Outdated Marketing Tactics

As a realtor, your time is too valuable to waste on marketing that doesn’t deliver. Whether it’s bench ads, bus signs, or expensive direct mail, these methods often drain your budget while attracting few qualified leads. You deserve a smarter way to connect with motivated buyers and sellers—right when they’re ready to take action.

The Solution?

Boost your visibility and attract motivated buyers and sellers by dominating local search, where most of your prospective clients begin their journey to find a realtor. When your real estate business ranks in the coveted Google Maps Pack, you’re positioned to attract clients right when they’re ready to take action.

Our Approach to Local SEO for Realtors:

1. Claim and Optimize Your Google Business Profile (GBP)

  • Ensure Consistency:

    • Your Name, Address, and Phone number (NAP) must be consistent across all directories.

  • Add Professional Imagery:

    • Showcase property listings, your office, and your team to build trust.

  • Choose the Right Category:

    • Set your primary category to Real Estate Agent or Realtor to ensure relevance.

  • Keep Your Profile Active:

    • Regularly update listings, hours, and special offers.

2. Manage and Leverage Client Reviews:

  • Signal Trust and Credibility:

    • Positive reviews significantly boost your chances of appearing in the local 3-pack.

  • Proactively Request Feedback:

    • After closing a deal, encourage clients to leave a review and respond to every review—both positive and negative.

  • Showcase Success Stories:

    • Add client testimonials to your profile and website to build credibility.

3. Build Authority with Local Citations and Backlinks:

  • Increase Visibility:

    • Get listed on popular real estate directories like Zillow, Realtor.com, and Homes.com.

  • Leverage Local Partnerships:

    • Collaborate with local businesses and contribute to community blogs to earn quality backlinks.

  • Respond to Media Requests:

    • Use platforms like HARO to get featured in local news and build credibility.

4. Optimize Your Website for Local Search:

  • Create Neighborhood-Specific Pages:

    • Use localized keywords like “homes for sale in [City Name]” or “top real estate agent [City Name]”.

  • Improve Site Speed and User Experience:

    • A fast, mobile-friendly site keeps visitors engaged and improves your ranking.

  • Maintain Fresh Content:

    • Publish market updates, property spotlights, and community guides to keep your site relevant.

  • Use Real Estate Schema Markup:

    • Help search engines understand your content and display rich snippets.

Why Choose Jade Street & Co.?

At Jade Street & Co., this is what we do best. We take the guesswork out of digital marketing so you can focus on your clients and closing deals.

We understand the unique challenges real estate agents face when trying to stand out online. That’s why we craft custom local SEO strategies designed specifically for realtors, helping you build your reputation as the go-to local expert.

Take the Next Step: Capture More Leads

Don’t let other agents take your market share. Schedule a consultation today to see how we can help your real estate business thrive. Let’s make your name the first one that comes to mind—and the first one that shows up online—when clients are ready to buy or sell.